01
Attend a home game
Be at a Brandon Wheat Kings home game and enter at the EVENT BOOTH.
J&G HOMES
CUSTOMIZED LIFESTYLES
With the Brandon Wheat Kings
02 / How to participate
From your seat to the finalist pool.
Participation begins by attending a home game and being selected.
02
Be selected
One attending season-ticket holder will AUTOMATICALLY be entered into the final (attendence not required) and one eligible game attendee is chosen at each game.
03
Take the qualifier
Shoot from the centre ice red line toward the larger opening at the far goal line.
04
Make it to advance
A successful qualifying shot places your name in the season-finale random-draw pool.
03 / The game-night qualifier
CENTRE RED LINE
GOAL LINE
Qualifying shot Centre ice red line to a larger opening at the far goal line.
Make it and move on
The first shot is your way into the draw.
One shooter attempts one qualifying shot during the home game. Brandon Wheat Kings staff confirm whether the attempt is successful.
Successful shot
Your name enters the final random-draw pool.
Missed shot
The rules do not provide a second attempt.
04 / 2025 throwback
Meet some of the 2025 shooters.
The fans who stepped off the concourse and onto centre ice.
Above: Contestants from the 2025-2026 “Million Dollar Shot”.
05 / The season finale
One finalist.
One shot.
No practice.
One contestant is randomly drawn from the pool of successful game-night qualifiers. That contestant receives one attempt from behind the far blue line.
To win
The puck must leave the contestant’s stick and pass completely through the opening without stopping.
Location
Assiniboine Credit Union Place – Brandon, Manitoba
07 / Eligibility + official framework
Know the rules before you shoot.
This summary follows the supplied Official Contest Rules. The final published rules and insurer requirements govern.
Who is not eligible
Professional players
Current and former professional hockey players are not eligible.
Specified competitive players
Current players – and anyone who played within the last five years – at Canadian high school varsity, prep/academy, junior or university level, or an international equivalent, are not eligible.
No substitute shooter
A selected contestant must take their own shot and cannot designate another person.
How the final shot is controlled
WHL-standard equipment and rink setup
Sticks, pucks, ice, goal dimensions and line distances must adhere to WHL regulations.
Complete video record
The video must show the puck’s complete path until it comes to a full stop.
Insurer oversight
A designated insurer representative helps administer the finale and confirms compliance.
08 / Official Contest Rules summary
The details that govern every shot.
Game-night selection
Two shooters are selected at each home game: one attending season-ticket holder and one eligible game attendee.
Successful qualifying shot
Successful attempts confirmed by Brandon Wheat Kings staff enter the final random-draw pool.
Finalist draw
One contestant is randomly drawn from the pool of successful game-night qualifiers.
Insured final attempt
The final attempt must comply with all Official Rules and insurer conditions for the prize to be awarded.
Official Rules govern.
Final contest dates and complete prize conditions must match the approved Official Rules before publication.
